In this guide, we have covered the basics of getting started with your own website, finding your ideal products to sell, selling through online marketplaces, and other strategies for getting your retail business online and ready for growth. Now is the time to move into the arena of internet marketing for your website and your business.
The strategies and techniques of “internet marketing” cover a huge range of topics and are part of an ever-changing landscape on the internet. If you are just getting started, here are some of the basics and resources to be prepared to market your business successfully.
Search Engine Optimization – SEO
SEO is the process of building your website’s popularity within each of the search engines on the internet. While Google is far and away the dominant engine, there are many other engines that are trying to classify your website and send visitors your way. You should make that as easy for them as possible by applying SEO techniques to your website and content.
Covering all concepts for SEO is beyond what we can do in this beginner’s guide, but we have some great resources to teach you all of the ins and outs of internet marketing and SEO. Here are our recommended educational resources for making you a SEO master:
- Affilorama – Free Internet Marketing Education
- SEOMoz.org – The definitive SEO resource (and free trial on SEO tools!)
- SEO Made Simple: Strategies For Dominating The World’s Largest Search Engine
Once you have learned and mastered the core concepts of SEO, boosting your rankings depends on your link building efforts. This can be a tedious but valuable task in growing your website traffic without spending money. However, there are powerful and affordable services that will generate large amounts of inbound links to your site and give you a boost above the competition.
As with SEO, the comprehensive education on link building is more than be covered in this beginners guide, but that doesn’t mean we can’t help you get on the right track.
What can you do to learn about link building and help increase your search rankings? Here are a few resources to get you started:
- Learn about linkbuilding from Affilorama’s free educational videos
- Learn about linkbuilding from SEOMoz.org’s free educational resources
- Use some powerful linkbuilding tools and services to do high volume link building:
These are a few of our recommendations. Once you have your website or ecommerce store up and running, your marketing efforts are most of what will make or break your business. You should be constantly learning, exploring, and improving your marketing efforts to achieve long term success.