Marketplaces and Sales Channels

Selling through online marketplaces can open up new sales channels for any ecommerce seller hoping to reach new customers and increase overall sales.  There are a wide variety of options and types of marketplaces where you can sell your products.  Marketplacester can save you time and money by helping you easily find the right marketplaces that fit your specific ecommerce strategy.

So what kinds of online marketplaces can you sell on?

Auction Websites
Auctions follow a bidding model in a variety of formats.  Typically you will list an item for sale and specify a starting price or a reserve price (the minimum value that you will allow it to sell for).  They are time-based listings that will expire, and if there is a winning bidder you will have made a sale of that product.

Classifieds Websites
Classified listings sites, such as Craigslist, are typically single item listings for a product or service for sale.  They are typically time based but do not expire automatically when you have a buyer.  Buyers are directed to whatever information you provide in your listing descriptions, and can be a great way to send new buyer traffic to your site for free or at a low cost.

Comparison Shopping Websites
Comparison Shopping sites allow you to specify the products you sell and at what price, and provide shoppers with an easy to use way to compare pricing across merchants.  Your listing will show on the site for any products that you sell, and the site will typically send the buyer directly to your site to learn more or to purchase.  While some of the cost models vary, these types of marketplaces typically charge you per visitor they send to your site (pay per click).

Marketplace / Storefront Websites
These marketplaces provide you with a complete virtual storefront for selling your products.  You will typically configure your seller account and list your products, and they are shown with all other products from all sellers on the marketplace.  A user will typically purchase the item on the marketplace site, and you receive the order to fulfill.  In most cases the transaction is handled by the marketplace and you receive the funds from the marketplace directly.  These marketplaces can be a great way to extend your full product line and business into an entire marketplace at once and they handle the marketing and traffic generation for you.

Deals and Coupon Sites
There is an increasing trend in marketplaces that bring special deals, promotions, and coupons to bargain shoppers looking for specific items or promotions on products to buy.  These marketplaces will allow you to list a special promotion or coupon code for a discount on a purchase from your store.  They will typically require you to have either your own website or physical store where the promotion can be redeemed for a purchase by a buyer.


It can be time consuming and potentially overwhelming to seek out and find marketplaces that are worth your while to sell on.  It takes time to create a seller account and list your products, so you should be sure that you are spending it in the right place.

This is where Marketplacester can help you.  With a complete directory of all online marketplaces and sales channels where you can sell your products, we save you time and money by letting you easily find the right ones and be instantly notified of new sales channels to grow your business.

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